Customers are discussing brands, products, companies, and their experiences online using social networks like Facebook, and Orkut,on blogs such as Wordpress and Blogspot, Microblogs such as Twitter, online video sites like YouTube and multiple message boards. Listening to these conversations helps marketing executive’s answers questions such as:
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What is the current perception of your brand?
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How is your positioning being received?
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Are key messages being conveyed to your audience?
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How is your current campaign performing?
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How is your brand performing versus the competition?
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