Vangal customer segmentation powers multiple solutions to help marketers leverage the power of market research, advertising spend and social media data better. Our technology powers the solution to multiple challenges faced by marketing agencies and marketers alike.
We obtain over 100 sources of data including social media sites such as Facebook and Twitter, advertising spend information from multiple ad networks, market research information from Gartner, and IMRB and also customer behavior and transaction data.
This data is then normalized and indexed to help marketers segment, profile and target their customers online. |
