With over 850 industries, sectors and categories mapped in detail, we track news, events, seminars, vertical niche publications to curate a rich set of trends for every industry. Since we map all competitors in any given category, we can help understand product level feature comparisons, besides service differences and distribution inconsistencies. Our technology enables you to address the following questions:
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What is the share of voice (mindshare) of your products versus your competitors? In
your category (industry segment) which sites are the key discussions happening?
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What is the media spend of your competitors? How much money do they spend on
digital marketing? What is their search engine marketing strategy?
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What key industry events are being discussed the most? What are the new trends and
preferences consumers have for the products within your category?
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