- Challenge: A leading educational institution providing advanced degrees in business administration and finance was looking to target technical employees at IT organizations and graduating students with an engineering background.
- Solution: Instead of a generic email marketing newsletter to their registered userbase, the institution checked their list against our user database. This helped them understand and hyper-target their list so they could mail 3 specific sets of offers to segments of likely students, with different offers. This increased their email open rate by 49% and their click through rate by 102%.
- Results: Of the over 10,000 users who registered their email addresses at the company's website, only 2121 were deemed as qualified buyers based on their acceptable criteria. The company saved 81% of their marketing budget on promotional material costs.
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