Leveraging publicly available profile information provided by consumers on social media, marketers can do granular segmentation of customers by demographics – age and gender, buying preferences – associative and affiliate products and psychographics – movie, music and travel preferences, opinions on topics, etc. Mining these conversations can help address questions such as:
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What is the age, gender, geographic location and income of your primary target customers?
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What other products are your customers most likely to have? What cars do they drive? What credit cards do most of your customers possess?
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How many customers currently fit your target group by life-changing event? How many of your customers are likely to have kids?
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