Increasingly marketing executives are being asked to quantitatively show the value and perception of the brand among various stakeholders. Marketer’s measurement of perception was largely due to anecdotal evidence or expensive brand tracker and recall surveys. Vangal indexes, catalogs and categorizes online mentions to ensure patterns in brand perception are captured for brand marketers. This helps you address issues such as:
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What do customers think of our brand?
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What keywords do customers associate with our brand?
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Is their perception positive or negative on our brand attributes?
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