Marketing campaigns are expensive and resource intensive. Before you embark on a new campaign, you need to validate your customer segments, key messages, media mix and many other factors to ensure successful execution. Previously marketers leveraged focus groups and surveys to take a sample audience through a set of guided questions. With Vangal, you can listen to online conversations passively and get a benchmark report so you can make the right choices before your campaign. We can help answer the following questions:
We can help answer the following questions:
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What media do customers consume to learn about our products / services?
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What are the alternatives they consider before they buy?
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How much buzz do we currently have before we launch our campaign?
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